This gentle anti-yellow shampoo uses violet pigments to combat yellow and brass reflections to tone and maintain cool shades on blonde, silver, or grey hair, whilst the Chamomile and Sweet Almond Oil enriched formula hydrates and softens hair. 

Features:

Hydrates & Softens: Enriched with proteins and vitamins, this shampoo helps deeply nourish and add shine to dull dry hair!

Violet pigments: Violet pigments in this formula cancel out any brassy, yellow or orange tones that may start to show as your colour fades. This helps give your blonde an extra toning boost, or helps to maintain and protect your blonde after a colour!

Ingredient friendly: Gluten-free, paraben-free and mineral oil-free!

How to use:

• Apply to wet hair and work into a lather.
• Rinse thoroughly.
• For best results use in combination with Be Blonde Conditioner.